Yesterday we got a look at newly-appointed editor in chief Eva Chen’s first Lucky cover–and today we’re getting a sneak peek at what’s inside the mag.
Lucky released two behind-the-scene videos this morning–one with Blake Lively, who covers the issue, and one with Eva Chen.
As the cover hinted at, Lucky‘s September issue is definitely more editorial and high-fashion than issues past. One need only to glance at Lively’s shoot–or the mag’s contributor list–to see how it’s changed.
“Today’s shoot was very fun for me because it was very different than any other shoot I’ve ever done before, because I was wearing clothes that I wouldn’t normally pick,” Lively says in the video. “But you know I was in the hands of such icons in the fashion world between Patrick [Demarchelier] and Carlyne [Cerf De Dudzeele].”
Patrick Demarchelier, Carlyne Cerf De Dudzeele, Blake Lively… that’s an A-list trio that would fit right in at any Vogue shoot. According to Lively we can expect a kind of ’60s vibe from the editorial–with pieces like vintage Saint Laurent, and current season Givenchy.
As high fashion and “aspirational” as all that is, Lucky‘s magic accessibility factor is still there–especially when it comes to its Editor in Chief, Chen.
According to Chen, the September issue is the personal style special. “We’re really blowing up exactly how you can find your your signature look.”
Other highlights include an “amazingly comprehensive shoe guide,” which Eva called “a mix of torture and heaven” to work on, a look at blogger Athena Calderone’s apartment, and, of course, Lucky Breaks. “Everybody loves a discount,” says Chen. “Especially me.” Chen still sounds relatable, accessible, like your girlfriend telling you about her shoe addiction problem. More proof that Chen is an editor-in-chief for today’s generation.
Watch the videos below