It’s a buzzy time for Kanye West. In the past month alone, he’s had a baby, released an album, and now his latest fashion project is set to debut in less than a week. As was rumored in a recent W interview, it’s a menswear collaboration with hip French clothing brand A.P.C.
A.P.C. confirmed the news on Twitter yesterday. West later Tweeted, referring to the brand’s founder: “Thank you Jean Touitou for letting me create with you,” with a link to his website, which simply features the above image.
It’s pretty major–A.P.C. has always been selective and quiet about collaborations and this is the brand’s first with a celebrity. Though it’s not surprising–Touitou told GQ last February that he and West “wanted to do something related to clothes that’s not high fashion.”
The collection will be available at 10am on Sunday, July 14 (Bastille Day!) and according to the W interview, will consist of jeans, T-shirts, and hoodies, which sounds pretty in line with A.P.C.’s typical offerings.
The collection sounds like it will be a stepping stone for West’s return to fashion, as he’s also apparently set up an atelier in Milan.
Obviously fashion is West’s next focus and we can’t wait to see what that yields, good or bad.
Update: A.P.C. has released a little more info about the collaboration and how it came about. In a statement, founder Jean Touitou admitted he didn’t initially know who Kanye West was when he came to his studio for advice on starting something in fashion. Also, the collection will consist solely of a jean, a t-shirt and a hoodie. Read on for the full statement, which reads a little more like a letter:
Over two years ago, a visitor to the A.P.C. studio was announced to me as “Kenny”. He wanted my advice on the fashion industry; although I found such a request quite vague, as a mutual friend introduced us, I met with the guy. The guy talks, talks and talks and I was having a good time listening. He had nice manners and spoke about losing his mother in a surgery accident, about losing his girlfriend too, and about how difficult doing the right thing in fashion was. After a while, I was curious to know what this gentleman was currently doing in his life. I simply asked him: “May I know what your trade is, sir?” He took his shades down, so that finally I could see his eyes, and answered me: “I am a hip hop artist.”
At some point my crew informed me that his name was West, Kanye West. I introduced him to the A.P.C. design studio, and he kept asking how he could start something in that fashion industry. This is when we all advised him to start that something in France, and keep quiet about fashion noise while learning about it. Then later, as we became friends, he invited me to his recording studio at Hotel Meurice. At the time he was working with Jay-Z on an album, which wasn’t already named, Watch the Throne. Over the months, we kept hanging out and finally came up with the idea of doing a small capsule collection of clothes together. “Small” meaning that this capsule collection consists of a jean, a hoodie and a T-Shirt. Those are precious to me and to Kanye too, because it took time and thoughts to get there.