I like to be at the forefront of new hair care breakthroughs, but this latest one is giving me déjà vu. The hot new hair product that has hair stylists raving? Mousse. Yep, you read that correctly and no, this is not a fake blog post from 1987. That foamy, fluffy product is back with a vengeance and it’s had a makeover for the new millennium.
Mousse hit the scene in the ’70s and ’80s, back when huge hair was the holy grail. Then came the ’90s. Everyone went stick straight a la Gwyneth Paltrow, and mousse fell out of favor. It started picking up steam again in the early ’00s and in the last several years has been experiencing a resurgence. “Consumers would complain about the crunchy characteristics of their hair, but they always wanted more volume,” Eric Spengler, Chief Commercialization Officer of R&D at Living Proof (aka the guy that develops hair care products) said. “We realized mousse was a perfect delivery system for our thickening technology.” So has pretty much every other hair care company out there.
Still skeptical? Living Proof’s Full Thickening Mousse is one of the company’s best sellers, and Vogue reports that Redken’s Guts 10 mousse is that brand’s best seller, too. And Oribe just released not one, but three specialized mousses (meece? mice?). Mousse is back, but this time around it’s not going to make you look like Jon Bon Jovi.
Here’s why mousse is awesome, according to all the experts I talked to:
1) It provides volume.
2) It’s really light and won’t weigh your hair down.
3) It plays nicely with other products, meaning you can use it as a styling base and squirt and spritz other products on top of it without extra buildup.
4) Unlike some cream volumizers, it can give hair texture too.
5) It fights frizz.
Click through for some styling tips and tricks, as well as product recommendations.