Jay Z Rumored to Be Collaborating with Barneys

With the release of his new album (and, in particular, that song about Tom Ford), Jay Z seems to be keen on upping his fashion cred--and the fashion industry is happy to oblige. Tom Ford recently spoke out about how much he loves his namesake song, and his relationship with the rapper. Jay's love of Theory button-downs has recently been thoroughly documented. And now there are rumors he's in talks to collaborate with the fashiony-est of department stores, Barneys.
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With the release of his new album (and, in particular, that song about Tom Ford), Jay Z seems to be keen on upping his fashion cred--and the fashion industry is happy to oblige. Tom Ford recently spoke out about how much he loves his namesake song, and his relationship with the rapper. Jay's love of Theory button-downs has recently been thoroughly documented. And now there are rumors he's in talks to collaborate with the fashiony-est of department stores, Barneys.
Getty

Getty

With the release of his new album (and, in particular, that song about Tom Ford), Jay Z seems to be keen on upping his fashion cred--and the fashion industry is happy to oblige.

Tom Ford recently spoke out about how much he loves his namesake song, noting that Jay has long been a loyal client. The rapper's love of Theory button-downs has recently been thoroughly documented. And now there are rumors he's in talks to collaborate with the fashiony-est of department stores, Barneys.

According to WWD (who usually doesn't make this stuff up), Barneys has "held secret talks" with Jay about a future collaboration, perhaps on an upcoming holiday campaign.

That would make sense--the past few holiday seasons have seen the luxury retailer collaborating with major celebrities--from Lady Gaga to Minnie Mouse--on huge, larger-than-life events and campaigns. Clearly, Jay Z likes to do things big, and is about as much of a New York institution as Barneys is. He'd also likely bring more male attention to the retailer than its previous campaign stars.

Though why not bring it up a notch and add Beyoncé to the mix? That would be pretty epic.

We reached out to Barneys for comment and will report back when we know more.