After two seasons, Fashion Star, the fashion competition show that saw aspiring designers compete to have their wares sold by the likes of Macy's, Saks and Express, is no more.
NBC Entertainment president Bob Greenblatt confirmed Saturday at the Television Critics Association's summer press tour that the show would not return for a third season.
We can't say the news came as a shock. Initial reactions to Fashion Star, which NBC hoped would be a fashion reality show game changer, were less than positive (we felt it featured a few more motorcycles and literal flames than were necessary).
Then, after the first season, two of the show's biggest names--host Elle Macpherson and retail partner H&M--pulled out. They were placed by Louise Roe and Express, respectively.
Then, as season two began filming, the show's crew went on strike to picket for pension and health benefits.
Things started looking real bad when the network moved the show's time slot from Tuesday to the dreaded Friday night--a TV death sentence.
According to The Hollywood Reporter, the show's season two finale drew 2.5 million viewers and a 0.5 rating in the 18-49 age demo, whereas season one's finale drew a 1.6 rating (probably due in large part to not airing on a Friday).
Lucky for executive producers E.J. Johnston and James Deutch, they have another fashion competition reality show in the works to replace Fashion (not much of a) Star. They're currently developing one with Mad Men costume designer Janie Bryant, who we interviewed about it last week.
And if that doesn't turn out to be a suitable replacement, there's Vogue's annual docuseries The Fashion Fund, which follows the CFDA/Vogue Fashion Fund finalists on their journey to compete for the top prize. Having previously aired only online, it will make its small screen debut this year thanks to the Ovation network, THR reports. It will also feature genuinely talented and promising designers.
We're pretty sure that if we actually watched Fashion Star, the only thing we'd miss about it is Nicole Richie, who thankfully has her own web series called Candidly Nicole, which you must start watching immediately if you haven't already. She's so funny.