The September issues are kind of like the Olympics in magazine publishing: Each glossy competes to be the biggest and the best. Booking the right cover star is, obviously, a big part of the battle. Likewise, for celebrities, nabbing the cover of a September issue is a coup of sorts. So who got the honors this year?
According to WWD's list, glossies are playing it safe, opting for white, blond celebs that consistently perform well at newsstands.
Vogue tapped Jennifer Lawrence, shot by Mario Testino, for its cover. This will be Lawrence's first Vogue US cover (she covered Vogue UK in November). It's kind of surprising Vogue waited this long to put the Academy Award winning actress on its cover, but then giving her September kind of makes up for that. The cover will likley capitalize on the pre-buzz surrounding the release of Hunger Games: Catching Fire in November. We're looking forward to some hilarious quotes. One thing to note: With Katy Perry on the cover this month, one has to wonder if the fashion bible isn't skewing a little teen as of late. [ed note: A commenter pointed out that Lawrence's Vogue cover will actually be promoting Serena, a period film, co-starring Bradley Cooper, which opens September 27 in the U.S.]
Another bodacious blond has scored the cover of Elle: Kate Upton was shot by Carter Smith for the glossy's September issue. Upton, who has covered no less than three Vogues this year, is fast becoming a newsstand favorite. Obviously those ample curves do more than just make men's mouths water: They also move issues.
Glamour's playing it safe with Jennifer Aniston, who consistently performs well at newsstands, for its September issue. Aniston was shot by newcomer Alexei Hay.
Blake Lively, who was one of Elle's best-sellers last years, will cover Lucky. With ad pages on the decline, and soft newsstands sales, the magazine has had a rough go of it this year. But with newly-appointed Editor in Chief Eva Chen already installed, and a newsstand-magic-maker set to cover September, the rest of 2013 is looking sunny for Lucky.
Rounding out the blondes is Kristen Bell, who was styled by Brad Goreski for Redbook.
Marie Claire tapped its 2012 second-best-seller Zooey Deschanel--and to sweeten the deal, it's promised "a monumental meeting" between Deschanel and George Gurley, the former New York Observer nightlife columnist.
T, Cosmo, and Seventeen are dipping their toes into somewhat untested waters with a cadre of young up-and-coming actresses. Nina Dobrev will cover Cosmopolitan, Lily Collins will cover Seventeen, and Rooney Mara will front T: The New York Times Style Magazine.
We hear that Teen Vogue is putting heartthrobs One Direction on its cover again. When they covered last year's best-selling December/January issue, each boy got his own cover; this time, they'll be covering as a group.
Allure is taking a gamble on Jennifer Garner, who has been out of the cover game for quite some time. And Town & Country tapped socialites Lauren Bush Lauren and Claire Courtin-Clarins.
Cara Delevingne proves she's still a fashion favorite by snagging the cover of W.
It's still unconfirmed who will cover InStyle, Vanity Fair, and Harper's Bazaar, though Page Six reported on rumors that Gwyneth Paltrow would be featured on Vanity Fair's cover--whether she wants to or not. Apparently Paltrow was collaborating with the glossy on a cover story, but after they ran unflattering pieces on Tom Cruise and Brad Pitt she pulled out. According to Page Six's source, the magazine is going ahead without her.
Besides the overwhelming blond factor, it's interesting to note that not a single woman of color will grace the September issue covers. Buzzy celebs like Taylor Swift and Rihanna were also left out of the equation after disappointing performances on newsstands last year.