MSGM by Massimo Giorgetti
At age 16, the ridiculously good looking Massimo Giorgetti was in his second year of accounting school–an experience he calls “a nightmare”–but spending more time with fashion magazines than math books. So when the chance to model came calling just a year later, he jumped at the opportunity and never looked back.
Through modeling, he learned sewing techniques, and settled into fashion design by age 24. After launching MSGM in 2008, none other than Vogue Italia chose the designer as a finalist for its “Who’s on Next” competition in 2010; Giorgetti says he is “very grateful” to Franca Sozzani and her team for supporting young talent. Pitti Uomo also invited him to show MSGM at the most recent Pitti Italics, a program they’ve launched to showcase new designers.
For Giorgetti, the problem isn’t a lack of creativity or resources. “Launching a new line in Italy is easier in terms of production, especially thanks to the know-how that distinguishes us,” he told me. “It’s much more difficult, however, to establish it. Countries such as France and the UK are much more used to supporting young talents.”
Indeed, he says that there are two sides to Italian fashion: The established designers and journalists who “don’t take young designers into consideration and they don’t help them, or motivate them,” and a second, newer generation who is working hard to support new talent.
Giorgetti expressed a lot of pride in the Italian fashion community, and hopes that Italy will recognize the fashion industry as one of the “most important voices” in the economy. In the meantime, he plans to keep growing MSGM slowly to maintain its “cool look and freshness.” (And trust us, it has both in spades.)