Growing up in the countryside of Milan, Andrea Incontri was awed by visits with his mother to “The City” where she would pick up clothes and textiles at high-end retailer La Rinascente. Considering his grandparents also owned a tailoring shop in Italy’s fashion capital during the 1950s, a career in fashion seems like a natural step.
With a background in accessories, Incontri launched his line in 2009–his first clients were his friends. Since those early days, he’s branched out to menswear, and recently he added womenswear. Incontri is proud to still be 100% independent and works only with Italian artisans.
While Incontri says it’s difficult to start a fashion line with “a high quality standard” anywhere, he does agree that Italy is perhaps behind its international counterparts. “Italy is a conservative and traditional country that is often skeptical of new ideas,” he tells me. “But I’m positive, something is changing.”
“I see a rebirth for the beauty of pure Italian Style,” he continues. “I hope to be lucky enough to be a part of this story.”