Things keep looking up for the publishing industry.
Magazine ad pages (with some notable exceptions) have been steadily increasing over the past few years–a trend that, according to WWD, we can expect to continue: The trade reports that this year’s September issues are the biggest since 2008, right before the recession hit.
Vogue‘s 2013 September issue, which Jennifer Lawrence will cover, leads the pack, with an impressive 665 pages of ads–a good 200 more pages than any other magazine. The title’s numbers are up 1% from last year’s back-breaking, Lady Gaga-covered issue. That makes it the second largest September issue ever–it still doesn’t topple the famous September issue from, well, The September Issue, which featured 725 pages of ads, according to a release. (Though, it should be noted that that issue’s total ad pages includes ads from the issue’s Fashion Rocks supplement.) Overall, Vogue has added over 100 pages of advertising back in just four years since 2008. Not bad.
Trailing Vogue is InStyle, with 455 pages, and Elle, with 422 pages–the three titles that have been dominating ad pages for a couple of months now. Read on to see how ever title fared.
1. Vogue: 665 pages, up 1 percent
2. InStyle: 455 pages, up 3 percent
3. Elle: 422, up 12 percent
4. Harper’s Bazaar: 397, up 10 percent
5. W: 288 pages, up 17 percent
6. Marie Claire: 246 pages, up 13.5 percent
7. Vanity Fair: 234 pages, up 5 percent
8. Glamour: 224 pages, up 18 percent
9. People StyleWatch: 190 pages, up 3 percent
10. Cosmopolitan: 171 pages, up 16 percent
11. Allure: 147 pages, up 12 percent
12. Lucky: 137, up one percent