Queen Bey is truly ruling the world this year–and that includes magazine newsstands.
Beyoncé’s March Vogue cover was the fashion bible’s best-selling so far this year (Will “girl on fire” J.Law beat her?), WWD reports. She even beat out the one and only First Lady (a Beyoncé fan), with whom Vogue nabbed an exclusive interview for the April issue, following Obama’s re-election. Mrs. O lost by about 60,000 copies.
However, even Beyoncé may have some competition when it comes to the deceased icons Vanity Fair‘s been putting on its covers lately. The magazine’s May Audrey Hepurn cover was its best seller, coming in at 308,000 copies, almost 100,000 more than VF‘s worst seller, the very much alive Taylor Swift. Town & Country (which also features dead celebs), EIC Jay Feilden defended the inclusion of dead people on magazine covers: “We love dead people,” Fielden said. “It’s part of all of our lives, so why should magazines be lassoed to some sort of rule that doesn’t apply to other parts of our lives? What genre of books is most popular? Biographies. And those are often about dead people.”
However, the preference of the dead over T-Swift may be specific to Vanity Fair readers, as Swift was Elle‘s best-selling cover.
Over at Cosmo, Kim Kardashian reigned supreme–guess people aren’t getting sick of them, as we thought might have been the case last year. Her April issues cover was the biggest seller, followed by good girl gone bad Miley Cyrus. The worst selling? Rachel Bilson. We are sadder about this than we probably should be.
In other newsstand discoveries, Nicki Minaj is bad for covers and multiple celebrities on one cover is good.
You can read WWD‘s full report here.
Are you surprised by this year’s cover successes?