Diane von Furstenberg Gets a Sexier Image Thanks to Carine Roitfeld

Diane Von Furstenberg ditched the bizarre faceless models of her spring/summer ad campaign for a pretty big face--and a bit of an image revamp.
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Diane Von Furstenberg ditched the bizarre faceless models of her spring/summer ad campaign for a pretty big face--and a bit of an image revamp.
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Diane Von Furstenberg ditched the bizarre faceless models of her spring/summer ad campaign for a pretty big face--and a bit of an image revamp.

The flash of thigh and seductive look in model Daria Werbowy's eyes are both clues that the inimitable Carine Roitfeld is behind the sexy new ads.

For her first time working with von Furstenberg, Roitfeld styled the campaign, which was shot by Sebastian Faena.

Von Furstenberg tells WWD the fall campaign was about "getting back to our roots" (as was the fall collection) and "empowering women to be the rock star and the muse of their own lives." With the iconic wrap dress and '70s feel of the ad, we think she succeeded with a photo that looks like it could be from just about any time period.

Is it as visually jarring as last season's ads? No, but it makes more sense.