Did H&M Drop Cara Delevingne Because of That Alleged Cocaine Scandal?

Remember when, way back in March, Cara Delevingne dropped a small baggie of white powder and everyone was outraged for approximately 2.5 days? The truth is we'd almost forgotten all about it. And it seems like the rest of the industry had too--well, except for H&M that is.
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Hayley Phelan
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Remember when, way back in March, Cara Delevingne dropped a small baggie of white powder and everyone was outraged for approximately 2.5 days? The truth is we'd almost forgotten all about it. And it seems like the rest of the industry had too--well, except for H&M that is.
Photo: Getty

Photo: Getty

Remember when, way back in March, Cara Delevingne dropped a small baggie of white powder and everyone was outraged for approximately 2.5 days? The truth is we'd almost forgotten all about it. And it seems like the rest of the industry had too--well, except for H&M that is.

UK tabloid The Sun is reporting that the high street megaretailer dropped the model because of the white powder snafu--though a spokesperson for H&M added that, contrary to previous reports, Delevingne was never contracted to be the face of the brand.

"She is not a model with us and I think there was a misunderstanding that she was the face of H&M," a spokeswoman reportedly told The Sun. "We just used her for the show."

H&M is famous for their zero tolerance policy towards drugs, and notably dropped Kate Moss after she was photographed snorting coke.

But while H&M may object to Delevingne's, erm, alleged extracurricular activity, the rest of the industry doesn't seem to have such qualms. With campaigns out for Fendi, Burberry, DKNY and more, Delevingne's career is arguably hotter than ever.

Update:

A spokesperson from H&M sent the following statement: “We are not currently using Cara Delevingne in any of our campaigns. As a policy, H&M does not typically place models under contract that extends beyond a single campaign.”