Fall Styling Lessons from Need Supply Co.'s Head Buyer

The retailer gave us a sneek peak at its fall 2013 look book (we're already making a shopping list), which you can see below, and let us pick head women's buyer Krystle Kemp's brain about her favorite new designers, the direction she went in for fall, and the inspiration for the latest look book.
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The retailer gave us a sneek peak at its fall 2013 look book (we're already making a shopping list), which you can see below, and let us pick head women's buyer Krystle Kemp's brain about her favorite new designers, the direction she went in for fall, and the inspiration for the latest look book.
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Richmond, Virginia-based retailer Need Supply Co. has become one of our favorite places to shop online. It carries the perfect mix of established and under-the-radar brands at accessible price points, including men's and women's apparel, accessories and shoes. The site's super easy to navigate; it has a cool blog, and I'm pretty sure there's nothing on it I wouldn't wear. It's definitely become my go-to for bags that will blend seamlessly into any wardrobe.

One reason Need Supply stands out is its head women's buyer Krystle Kemp's knack for finding the best, coolest up-and-coming designers to stock. The retailer gave us a sneak peek at its fall 2013 look book (we're already making a shopping list), which you can see below, and let us pick Kemp's brain about her favorite new designers, the direction she went for fall, and the inspiration for the latest look book.

Fashionista: Who are your favorite up-and-coming designers to watch? Krystle Kemp: Studio Nicholson from England and Babe from New York. What was your starting point for fall? Clean lines and smart, minimal design. I have a quote that I clipped out of a magazine a few months ago pinned up at my desk that reads, "Pare down but scale up." That pretty much sums up our approach to fall. A chic, grown up look--that’s all about volume, layers and textures. There is definitely a little bit of edge mixed in--with more leather than ever before and some tough, but simple biker-inspired looks and a bit of European “street” influence.

How has the biker direction manifested? See WoodWood’s Fall 2013 collection to get a good idea of what that might look like. The “biker” direction mostly comes in with jackets and coats. I think over-sized biker-jacket/vest shapes are key for outerwear this season. No studs, no embellishments...no weird zips or anything. Simple is the key concept here; so that it’s maybe more Parisian city-girl-biker/scooter-rider than the traditional American idea of this style.

Sounds right up our alley. Were you more inspired by a concept or do the collections out there inspire you too? Our mix [this season] is influenced by the lines that we carry from Europe. Some of our favorite and best-selling lines are from Copenhagen, Denmark. Characterized by lots of volume, not much print, and use of layers and texture to create interest. I love Danish street style. What was your inspiration for the look book? We were really inspired by Juergen Teller’s work for Celine and Marc Jacobs over the last few years. We’ve become such fans through our research for this campaign that we’ll be carrying his new book in the store when it comes out later this month. We kept the studio space simple and bare to provide a stark backdrop to the clean lines of the clothing and looks. With this campaign, we’re presenting a different image of the Need Supply Co. girl. The looks are clean and chic and showcase our favorite lines for Fall 2013. Going back to our Danish obsession, some of the lines we are most excited about are featured including Won Hundred and Ganni. We’ve also included a few of our American favorites including Objects Without Meaning and Collina Strada. And Studio Nicholson. The aesthetic of his collection really speaks to our overall fall direction: elevated yet simple style.

Click through to see the full look book.