More and more campaigns and collections are making their debut not on WWD, but on Instagram. The latest to take part in this trend is Gisele Bundchen, who shared a sneak peek of her new H&M campaign with her Instagram followers last night.
The Swedish retailer has really been upping the ante with big name spokesmodels lately, like, you know, Beyoncé. Queen Bey may be a tough act to follow, but we’re pretty sure Gisele can hold her own, since she’s Gisele and is also getting paid millions of dollars to star in this campaign, so who cares really? It’s not her first time working with the brand–she fronted the spring/summer 2011 campaign.
It is refreshing to see Gisele–who we’re used to seeing in very little clothing–starring in a fall campaign. Her sunkissed hair and skin may indicate a summer spent on Brazilian beaches but that faux sheepskin vest is giving us cozy fall vibes. Yep, in addition to being Tracy Anderson’s butt inspo, Gisele looks good in clothes, too! Who knew?