Paper Mag noticed this trend back in June after they’d spotted The Home Depot shirts and bags popping up on cool kids all over NYC and on Instagram. And now, industry heavyweight Carine Roitfeld is getting in on the trend, too.
For the latest installment of Roitfeld’s styling series on CR Fashion Book in which she “puts a twist on wardrobe essentials”, Roitfeld styled a disposable painter’s jumpsuit from The Home Depot ($9.50) seven ways. So, basically, Roitfeld is saying that a disposable painter’s jumpsuit from The Home Depot is an essential. And it turns out it goes great with Courrèges boots and tutus.
We have to admit, this trend kind of blindsided us–so we thought we’d hop on the phone with The Home Depot to see if they were aware they were ‘in’ with all the cool kids. Turns out The Home Depot totally knows it’s trending right now.
A spokesperson confirmed they’ve noticed their items, particularly the tote bags, “making their debut in the fashion arena,” and are “thrilled” about it.
As for why The Home Depot is all of a sudden a fashion ‘it’ brand, a spokesperson for the home improvement store said: “Fashion is about look and functionality—two things we’re all about at The Home Depot.”
“We’ve always thought orange was a great color,” she added.
And on that note, might we recommend the brand’s handsome orange shopper, currently available for 99 cents. It’s sure to be an It Bag come NYFW.