Marc Jacobs’s hotly-anticipated beauty line will finally hit shelves this Friday. And it sounds like some of those shelves will be brand new, too: According to Racked, the Marc Jacobs Beauty is getting its own standalone store in NYC’s West Village, replacing the brand’s accessories store. The Shophound, who first reported this story, has an image showing a Marc Jacobs’ storefront under construction with the words, “Coming Soon Marc Jacobs Beauty” in the window.
Since the collection officially launches on Friday at Sephora and select Marc Jacobs stores, the standalone beauty shop is expected to open its doors in just a few days. And as Racked pointed out, it might be the best place to score the designer’s new beauty wares and avoid a total mob scene: When Sephora debuted five products as a sneak preview last month, they sold out within hours.
It’s unclear whether the Marc Jacobs Beauty store will be permanent or a pop-up–we’ve reached out to Marc Jacobs’s press team and are waiting to hear back to confirm the move.
Update: The Marc Jacobs Beauty store at 385 Bleecker Street is officially open for business, WWD reported Friday. The space was redesigned by Stephan Jaklitsch to look like a jewel box and houses Jacobs’s new beauty line, fragrances and a few accessories. Robert Duffy added that the company is planning a retail expansion for 2014, including opening a “very large” Marc by Marc flagship on Fifth Avenue and a large collection store on Madison Avenue. “We’ve never had a flagship store in New York City,” Duffy told the trade. “I’ve always opened smaller stores, like on Mercer Street and Bleecker Street. Now, LVMH is determined to help us achieve this dream.”