When we rounded up the best ways to sell your clothes online earlier this year, Threadflip was far and away our favorite method. It just seemed like the simplest, easiest to use, most democratic and reasonably priced re-commerce (the term techies use for the selling of used clothes online) out there. And they’ve just gone and made it even better with a brand new feature that launches today.
If you’re not familiar, Threadflip is an easy to use marketplace where anyone can sell clothing items, and anyone can browse and buy them (for cheaper than retail, obviously). It’s better than eBay because it’s more focused and easier to find what you like. It’s better than a brick & mortar re-sale shop (like Buffalo Exchange for instance) because you get more money–80% of the selling value. They also offer a white glove service, where you just send them a box of your stuff and they sell it all for you, taking 40% instead of 20%. And the Threadflip app makes it easy to nab an item you like before someone else does when you’re not near a computer.
Today, they’ve added a new layer of personalization. The site has an average of one million items active on the site at any given time, which is a lot to sort through (though they make sorting by color, style, brand, etc. super easy as well). With this new feature, members (no, it’s not invite-only. You just have to sign up) can get a personalized feed of items tailored to their taste. You just select your favorite brands and Threadflip selects users with similar style and they show up on your feed. It’s also super easy to ignore the feed and do your own thing if you want.
Threadflip founder and CEO Manik Singh said they decided to add the feature when they noticed the Threadflip community becoming more of a social marketplace.
“The Threadflip community has grown so much since launching last year and evolved into a truly social marketplace where women now purchase pieces based on what others with similar style profiles browse and buy,” said Singh. “Threadflip 2.0 is now intuitive with this idea of following and discovery in mind and is one of the first marketplaces to offer a personalized, curated experience.”
Basically it wasn’t a spur-of-the-moment decision. We hung out with Singh and the site’s fashion director Leslie Fong last week and our biggest takeaway was that they really know what they’re doing, and a lot of research goes into the decisions they make.
Since Fong is largely behind the site’s white glove service, we asked her to give us a few tips on how to make our items stand out on the site, for optimum selling potential (unsurprisingly, white glove items are particularly likely to sell). Read on for her genius suggestions.
1. Use natural lighting as often as possible. Fabulous professional photographers aside, most of us don’t have elaborate setups to shoot items indoors. So try to make time on weekends to dress yourself up and be photographed in the sunlight. It’s a great reason to get outdoors and results in accurate color and rich depth and shadow. Dingy incandescent bulbs do not sell Chanel!
2. Don’t forget to crop! One styled full-outfit photo is a great way to show how to wear an item, but all other photos should be focused on the product so as not to confuse your buyers.
3. Include the original retail value. If you spot a Wang bag on Threadflip for $150, you know you’re getting a good deal, but include that it used to be $800 (that’s 80% off!) and your customer will feel like they’re getting away with highway robbery.
4. Measurements are mandatory (or at least they should be). With an infinite number of shapes and sizes out there your buyer will appreciate a waist, bust, sleeve length and total length measurement. If you’re selling shoes, include the heel height and insole measurement.
5. Tell a story. Here at Threadflip, we call it “product provenance”. Sometimes the special story behind your one-of-a-kind vintage clutch or those Louboutins you wore backstage at that Jay-Z concert last week is a huge selling factor!