Riley Keough and Androgynous Model Casey Legler Front Campaign for Tomboy Brand Wildfang

For the past few weeks, “Show Us Your Wildfang” has revealed a new star in the fashion, music or TV world wearing the range of classic buttons ups with a tomboy twist—the campaign wraps up tomorrow. Wildfang CEO Emma McIlroy says, “When you show us your Wildfang, you show us a snarl and fill in the blank: I am a _________ Wildfang.”
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For the past few weeks, “Show Us Your Wildfang” has revealed a new star in the fashion, music or TV world wearing the range of classic buttons ups with a tomboy twist—the campaign wraps up tomorrow. Wildfang CEO Emma McIlroy says, “When you show us your Wildfang, you show us a snarl and fill in the blank: I am a _________ Wildfang.”
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My favorite tomboys at Wildfang launched a brand new campaign, “Show Us Your Wildfang.” Artist and androgynous model Casey Legler, actress Riley Keough and musician Sara Bareilles are among the tomboys rocking Wildfang’s WFXPDL, a button up collection made in collaboration with Canadian designers Peau De Loup (which means wolf skin in French).

For the past few weeks, “Show Us Your Wildfang” has revealed a new star in the fashion, music or TV world wearing the range of classic buttons ups with a tomboy twist—the campaign wraps up tomorrow. Wildfang CEO Emma McIlroy says, “When you show us your Wildfang, you show us a snarl and fill in the blank: I am a _________ Wildfang.”

I wonder what kind of Wildfang I am? Casey Legler’s rendition of a Wildfang is “dreamy as a unicorn, ferocious as a wolverine.”

“I feel lucky," Legler says, of being involved in the campaign. "It’s a huge privilege to be able to articulate the way in which gender signifiers can be critically engaged with on their way to freedom.”

I’m always on a quest to find menswear that accounts for my curves. The only luck I seem to have is swiping a boyfriend’s shirt, but then there’s that ill-fitted quality, like I’m swimming in the thing. It just never fits exactly right. My predicament is justified by Wildfang creative director Taralyn Thuot: “[Button ups] are versatile basics that can be styled a million different ways, but they are the hardest piece to steal from men... if you grab a men’s oxford shirt, the only way to wear it is purposefully oversized.” By fitting the shirts on many different women, they ensured that the sizing would work for a multitude of body types.

Thuot and Peau De Loup designer Adelle created eight different button ups for fall. They’ve got all bases covered: chambray, stripe, polka dot, plaid and chevron.

At $72, for a meticulously tailored shirt—I’m in. Oh, and I’m a nerdysassycool Wildfang. Click on through to see the collection and find out what kind of Wildfang you are.

Follow Wildfang and Tanwi Nandini on Twitter. Shop for the WFXPDL Collection here.