My favorite tomboys at Wildfang launched a brand new campaign, “Show Us Your Wildfang.” Artist and androgynous model Casey Legler, actress Riley Keough and musician Sara Bareilles are among the tomboys rocking Wildfang’s WFXPDL, a button up collection made in collaboration with Canadian designers Peau De Loup (which means wolf skin in French).
For the past few weeks, “Show Us Your Wildfang” has revealed a new star in the fashion, music or TV world wearing the range of classic buttons ups with a tomboy twist—the campaign wraps up tomorrow. Wildfang CEO Emma McIlroy says, “When you show us your Wildfang, you show us a snarl and fill in the blank: I am a _________ Wildfang.”
I wonder what kind of Wildfang I am? Casey Legler’s rendition of a Wildfang is “dreamy as a unicorn, ferocious as a wolverine.”
“I feel lucky,” Legler says, of being involved in the campaign. “It’s a huge privilege to be able to articulate the way in which gender signifiers can be critically engaged with on their way to freedom.”
I’m always on a quest to find menswear that accounts for my curves. The only luck I seem to have is swiping a boyfriend’s shirt, but then there’s that ill-fitted quality, like I’m swimming in the thing. It just never fits exactly right. My predicament is justified by Wildfang creative director Taralyn Thuot: “[Button ups] are versatile basics that can be styled a million different ways, but they are the hardest piece to steal from men… if you grab a men’s oxford shirt, the only way to wear it is purposefully oversized.” By fitting the shirts on many different women, they ensured that the sizing would work for a multitude of body types.
Thuot and Peau De Loup designer Adelle created eight different button ups for fall. They’ve got all bases covered: chambray, stripe, polka dot, plaid and chevron.
At $72, for a meticulously tailored shirt—I’m in. Oh, and I’m a nerdysassycool Wildfang. Click on through to see the collection and find out what kind of Wildfang you are.