Tavi Gevinson Calls Out ASOS on Its Rookie Mistake

This morning, perhaps while doing a little online shopping, fashion wunderkind Tavi Gevinson found something on ASOS's website that pissed her off. Never one to sit back and keep quiet, Gevinson did something pretty normal for a 17-year-old girl--she took to Twitter.
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Tyler McCall
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This morning, perhaps while doing a little online shopping, fashion wunderkind Tavi Gevinson found something on ASOS's website that pissed her off. Never one to sit back and keep quiet, Gevinson did something pretty normal for a 17-year-old girl--she took to Twitter.

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This morning, perhaps while doing a little online shopping, fashion wunderkind Tavi Gevinson found something on ASOS's website that pissed her off. Never one to sit back and keep quiet, Gevinson did something pretty normal for a 17-year-old girl--she took to Twitter.

The "this" in question is a sweatshirt, pictured above right, with "Rookie" emblazoned across the front. You may recall that Rookie is the name of Gevinson's online mag that she founded in 2011 for girls her age.

Normally we'd give them a pass--it's not like Gevinson invented the word "rookie" after all--but it's also in pretty much the exact same font as Rookie Mag's title:

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So we can kinda see where Gevinson is coming from on this one. To be fair, the sweater isn't made by ASOS, but an LA-based brand that it carries called Workshop. Still, we understand why, in the heat of the moment, the Rookie editor felt a bit peeved with the retailer for selling it.

Oh, and as for that "entire google images page of side-eye gifs?" Ask and ye shall receive, Tavi. Here are some of our favorite side-eye GIFs for the occasion:

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And finally, because there's a perfect Blair Waldorf GIF for every situation (really, try it):

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Do you think Gevinson has a right to be pissed?