It's funny to think that a decade ago, very few twenty-something guys living in New York City were getting their hair did at a barbershop. At least not a fancy barbershop. FSC Barber owner Sam Buffa was a big part of the barber renaissance that has swept the nation—in 2006, he opened his first outpost on Manhattan's Lower East Side and now operates a chain four shops—one in the West Village, another in Williamsburg, and a third in San Francisco's Mission District. The latest installment in the FSC empire is Fellow Barber in SoHo, an 800 square foot space right next door to Saturdays Surf on Crosby Street.
There are eight barber chairs and a back yard that'll soon serve as an additional waiting room—complete with wifi--for clients and friends who "just want to hang out." But what makes Fellow Barber unique is the extensive product offering: guys can pick up Alder dry shampoo, Edwin Jagger razors, and Juniper Ridge bar soaps and several shelves worth of other fancy-but-not-too-fancy stuff.
It's a smart move, given the number of interesting men's grooming products flooding the market. (Ursa Major, the aforementioned Juniper Ridge, and Baxter are just a few we've seen a lot of lately.) Guys do seem to care more than ever about how they they get cleaned up.
Buffa is so convinced of the apothecary's power that he's introducing grooming kits in September. A client can work with a "grooming guide" to determine what products he needs and how often he needs them. "If we've learned anything over the past several years, it's that guys like information," Buffa says. Fellow Barber will pack the kit up once a month and even deliver it within a 10-block radius. How's that for good-old-fashioned customer service?
You can visit Fellow Barber at 33 Crosby Street Monday through Friday, 11am-8pm, and on the weekends, 10am-6pm. A hair cut is $40, and all services done on a walk-in basis.