It’s pretty terrifying. We had an inkling of what it was like, thanks to our reporter’s first hand account of the events, but we never could have envisioned this. People actually fought–as in they slapped and punched each other–for the goods.
“I love reaching out directly to our audience; to have a dialog that provokes and at the same time has a sense of wit and irony,” Wang said in a statement. “Nothing is formulaic with T. This project was viral and street at the same time, which allowed us not only to communicate with our audience through different avenues, but to activate them. I liked the idea of creating a destination that’s unknown, mysterious, and fun, where people can connect.”
The video was directed by Darren Stein, who directed the cult hit Jawbreaker. Apparently the final scene, where enraged prom-goers throw things at Rose McGowan and her tiara slips, is a favorite of Wang’s, and it served as the inspiration for the video. Wang has been experimenting with video lately to great effect. We thought it was genius when he brought back MADtv‘s Bon Qui Qui. This is better.