Push-up bra commercials tend to be pretty formulaic: Put a hot girl in bra, cut to lots of close-ups of her insane cleavage and call it a day.
But this commercial for a Wacoal push-up bra turns that formula on its head. It begins with the usual lingerie fodder–lots of sensual shots of an attractive woman, her blouse oh-so-casually undone to show her lace bra peeking through. But then, this woman begins to undress and things get…well, very interesting.
It winds up being not only a great marketing ploy–trust us, after watching this video you’ll be convinced this bra would give anyone cleavage–but also a fairly interesting commentary about gender and sexuality.