Surprise, surprise: Turns out when Jay Z releases a song with your name as the title, you become a pretty popular search term. But like, really popular.
Yahoo reported (via LA Times) that “Tom Ford” searches spiked a whopping 155% in the last month and that searches have increased ninefold since last year. And while Tom Ford has been up to a lot over the past year–dressing celebrities, launching a men’s beauty line, getting other pop song mentions–searches peaked following the release of Jay Z’s “Tom Ford.” Sample lyric: “Tom Ford, Tom Ford, Tom Ford, Tom Ford.”
We did a little digging and the same appears to be true on Google, our preferred search engine. Google ranks search popularity on a scale of one to 100. On July 3, “Tom Ford” was a 24. On July 4, the day Jay Z’s track debuted online, it was a 97, and reached 100–meaning its peak search popularity of all time–on July 5. Since then, it’s hovered around a 60.
That kind of a search spike means Jay Z has raised Ford’s profile significantly. We’re not sure how significant of a spike that will create in terms of sales (likely not as significant), but we’d say Ford, who must be really flattered after this news, owes Jay a free suit or two.