Cars, Cronuts, and Oh Yeah, Clothes, at Opening Ceremony's First Show

Go big or go home. That was definitely the mentality behind Opening Ceremony's first-ever runway show, held at SuperPier 25 on the West Side Highway. And we mean big in every sense of the word. The show's space was the size of a football field. Celebrities like Justin Bieber, Rihanna and Russell Westbrook sat front row. And everybody got a freaking cronut in their gift bag. Then there's what happened on the runway.
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Hayley Phelan
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Go big or go home. That was definitely the mentality behind Opening Ceremony's first-ever runway show, held at SuperPier 25 on the West Side Highway. And we mean big in every sense of the word. The show's space was the size of a football field. Celebrities like Justin Bieber, Rihanna and Russell Westbrook sat front row. And everybody got a freaking cronut in their gift bag. Then there's what happened on the runway.
Getty

Getty

Go big or go home. That was definitely the mentality behind Opening Ceremony's first-ever runway show, held at SuperPier 25 on the West Side Highway.

And we mean big in every sense of the word. The show's space was the size of a football field. Celebrities like Justin Bieber, Rihanna and Russell Westbrook sat front row. And everybody got a freaking cronut in their gift bag.

Then there's what happened on the runway.

As everyone settled into their seats, there was a palpable thrill of anticipation in the air. After all, we had just made our way through the long, dark pier (and helped ourselves to a few mixed drinks, courtesy of the maiters lining the walkway), a trek that felt a little bit like the beginning of a horror movie--or maybe a rave. Indeed there were a few attendees I'd wager to bet had a little more than just alcohol in their system. There was a feeling, when we were walking through the pier, that we were headed for something big.

So when the lights finally dimmed, and a hush fell over the audience, we were expecting the unexpected. Still, when the first headlights lit up at the end of the stage, everyone gasped. "Oh my god, cars on the runway!" my seat mate exclaimed. A yellow Lamborghini and a white Porsche slowly drove to the front of the runway and parked at an angle, followed by a series of mismatched (but seriously expensive) cars. "Oh my god, are the models going to be getting out of the cars??" another seat mate asked. Yes, yes, they were.

It was like a very fashionable drag race.

One by one, models exited the parked cars and took a turn around the runway, before striking a pose in front of their designated vehicle. There's been a lot of talk about designers creating "Instagrammable" moments this season, and this was definitely one of them. The moving cars and the stomping models had been a spectacle--but it was impossible to get a good picture. Now that they were each posted up in front of the cars, everyone (including Russell Westbrook who was sitting in front of me) took out their cameras and started snapping away extra-furiously.

Once each girl was stationed at a car, a new wave of models--mostly male--came out, walking the runway close together like an army troop. Some of them were wearing space-agey, reflective visors. Once they had finished their circuit, they, too, staggered themselves among the cars. Then the lights went out and a red and blue strobe came on.

Truth be told, it was a little hard to focus on the clothes among all this. Okay, it was a lot hard to focus on the clothes. But because they were Opening Ceremony, we know they were cool. Designers Humberto Leon and Carol Lim seemed to be riffing, in part, on street-racing--there were visible zippers, belts, buckles, and parachute-like shapes. For resort, the design duo was inspired by Korea, and it seems that country was still a major point of reference for their spring collection. The prints, the color palette, and the silhouette seemed reminiscent of traditional Korean garments. The shoes, which had lucite heels, are sure to be a hit in stores.

Photos: IMAXtree/Getty