Frame Denim, founded by Swedes Jens Grede and Erik Torstensson, quietly launched in November of last year and then promptly sold out. Fresh off a collaboration with model Karlie Kloss on a line of long-legged jeans, Grede and Torstensson are now ready to move beyond the basics.
This season Frame is adding an array of new washes and styles, including a washed-out gray and a railroad stripe. The coolest pairs were the tuxedo striped styles–the stripe in question is made in a contrasting denim, for those who want to take their denim-on-denim looks to the next level.
Standouts included a cut-off short and a pair of white denim overalls that are sure to make their way onto the asses of a downtown girl or two come spring. They’ve also added a new fit inspired by Brooke Shields, called Le High Straight, which is basically the perfect mom jean.
The icing on the cake: Each item was styled to perfection by Interview Germany’s fashion director Julia von Boehm with boyish loafers. It’s exactly how we want to dress next summer–and exactly why Frame is fast becoming the industry’s go-to denim brand.