London Fashion Week is in full swing today, and we thought who better to give us the inside scoop on all that goes on there than the people from My-Wardrobe.com, an e-commerce site that’s become our go-to for the coolest emerging British designers taking LFW by storm, getting investments from huge luxury conglomerates, etc.
We got to chat with My-Wardrobe’s Editor in Chief Nicola Copping and Fashion Director Carmen Borgonovo. While we’re there covering from a writer’s point of view, they’re there looking at collections from the point of view of a retailer. Here, they both told us about how they prepare, what shows they’ll be attending, what trends they’ll be looking for, and why London Fashion Week is so cool. Read on for our interviews.
First up, Fashion Director Carmen Borgonovo:
Fashionista: What shows are you going to? Whose are you most excited for?
Carmen Borgonovo: Top of the list has to be Meadham Kirchhoff, JW Anderson, Lucas Nascimento, Marios Schwab, Palmer//Harding and Burberry.
What do you like about London Fashion Week, compared to the other cities?
There’s such a wide spectrum of different design styles–you never quite know what to expect in London, which builds up a real sense of anticipation and excitement around the shows.
A lot of people say it’s more fun–is that true?
The London shows feel a bit more relaxed than some of the other cities but there is still a great sense of energy and excitement.
What are you looking for when you watch a new collection come down the runway? Do you take notes about specific pieces you want to buy, etc.?
As a buyer, I’m looking for pieces that strike the right balance between creativity and commercial awareness. When you’re an editor you’re looking for those stand-out show stopping pieces, but buyers need to pick up on styles that will inspire the imagination whilst also holding a practical place in your wardrobe.
Is there something specific you’ll be looking out for this season? Trends or types of items?
Monochrome and sugar almond shades came through as key trends from New York, so I’ll be interested to see if London continues this focus. Also, this season has been all about separates so I’ll be looking to see if that trend follows through for spring 2014.
How to prepare for fashion week? Do you both go to the same shows or split it up? How do you decide what shows to go to?
We both tend to go to the brands we stock and other key brands on the schedule.
How to you keep from going crazy/dying of exhaustion?
If I have time, I like to squeeze a run before my day starts to help keep me energized. I also try to get an early night whenever possible.
What are some things you’re excited to wear during London Fashion Week?
I recently purchased a JW Anderson full skirt and checked jumper from My-Wardrobe, so I’m looking forward to wearing them.
Do you make it a point to check out new talent during fashion week? How do you go about finding cool, new designers?
It’s quite a natural process really, I like to keep an eye on the new talent graduating from colleges such as Central St Martin and watch their progress in the first couple of seasons. It’s also quite a collaborative process within the buying team as we’re all naturally looking for new and exciting design talent to share with each other. I’m excited to check out Isa Arfen this season.
What are you doing during fashion week aside from going to shows, work-wise?
I have a lot of buying appointments I need to attend in London, so I’ll be squeezing them in between the shows.
Do you go to parties?
I like to stop for a couple of drinks but my early starts means I rarely stay out late during the buying season.
What are some of your favorite places to shop/eat around London?
I love shopping in the smaller independent boutiques such as Bluebird and Dover Street Market; favorite places to eat would have to be Little House and Lucio’s.
Turn the page for EIC Nicola Copping.