Fashionista: What shows are you going to? Whose are you most excited for?
Nicola Copping: All the brands we stock on the site–so Lucas Nascimento, palmer//harding, J.W.Anderson, Meadham Kirchoff, Marios Schwab, Richard Nicoll.
What do you like about London Fashion Week, compared to the other cities?
I find London the most inspiring, just because there is a real energy, a subversiveness somehow, and it doesn’t take itself too seriously.
A lot of people say it’s more fun–is that true?
I guess so–it’s more laid back than some of the other capitals, and I think you’re more likely to find a surprise at London (remember those Gareth Pugh days?), and that makes each show ripe with anticipation.
What are you looking for when you watch a new collection come down the runway?
Rarely about what I want to buy: I tend to look at them from an editorial eye, and now also a commercial eye. What will our customers like? What taps into the key trends we’re likely to cover at my-wardrobe? How does the collection fit together? etc.
Is there something specific you’ll be looking out for this season? Trends or types of items?
I’m naturally more of an Autumn/Winter person, and I love the current masculine trend, so perhaps I’m hoping that will stick around for Spring/Summer 2014.
How to you keep from going crazy/dying of exhaustion?
Ha! Flat shoes in my bag are a must–and I have promised myself that the heels can go at the first sign of a sore foot this season. And you have to work hard to give your body enough fuel to get through the day–I plan to spend as much time as I can between shows in the Somerset House cafes. Yum.
Do you make it a point to check out new talent during fashion week? How do you go about finding cool, new designers?
I wish time permitted me to do more but I always spend time in the exhibition part of Somerset House checking out new things.
Do you go to parties?
I wish I had the energy…I always say I’ll go, and then all I want by the end of a day of shows is my sofa and Mad Men box set.
What are some of your favorite places to shop/eat around London?
I actually do a lot of online shopping (no surprises there!) but I like Topshop for jeans and I love the atmosphere and decor in Liberty. As for eating, where do I start? London has so much to offer, but for me the finest burritos (and margaritas) are found at Benito’s Hat. The original restaurant on Goodge Street is my favourite and my top tip is go for the braised pork tacos.
Full disclosure: My-Wardrobe.com graciously covered our trip and accommodations for London Fashion Week.