The "theme," if you will, of Kenneth Cole's spring presentation was "Content Creators." After all, the designer does loves social media, even if it doesn't always love him back.
To that end, models were positioned on two stages on either side of Kenneth Cole's new space on the west side of town. They all had cell phones--and since they were different makes and models, I assume they were the models' personal phones. They were all Instagramming and Vine-ing; a male model and a female model eventook a selfie together. One girl sat chatting on her phone. "Is she actually talking to someone right now?" an editor asked me--and I think she really was. The "runway" was elevated at the back of the room and models would swap stages by walking one at a time over or under it.
Oh, and they were wearing clothes, too (occasionally these gimmicks distract us from that). Graphic separates in black, white, orange, and neon green differed from the color palettes we've seen so far this season. There was lots of snakeskin, either on jackets and vests or super-cool gladiator sandals. Many models wore nameplate necklaces that read "Look Good Feel Good"--a fun detail that added to the cheeky feel of the presentation.
And the men all looked really hot--that might be because they're male models, of course, but the clothes definitely helped.