So off, off site, outside of the official Lincoln Center New York Fashion Week tents, the “Junk Food presents NFL/Elements Curated by Kristin Cavallari” runway show went down mid-Tuesday afternoon. Yes, the title is quite a mouthful and pretty mystifying, so let’s break it down for you.
Junk Food (the brand that makes those cute Little Miss _______ baby tees that you loved buying from Wet Seal) has an NFL-themed line and it wrangled Kristin Cavallari of Laguna Beach and The Hills fame (admit it, you watched both) to “curate” a collection of football-fan-girl looks. She also happens to be the wife of Chicago Bears QB Jay Cutler. So it all makes sense, right? And to be timely—since it’s Fashion Week and according to my Facebook feed, football season has started—they threw a runway show. So what does “curating” involve exactly?
“Junk Food actually came to me,” Cavallari explained in that familiar Kristin tone we know all too well. “And it’s been a ton of fun fusing the elements of the NFL with trendy chic runway looks. I was as involved as they’d let me be. I went through all of sketches with them and they were really great with listening to me and keeping me involved with everything. Just because you’re a football fan doesn’t mean you have to sacrifice fashion and style.” (Tell that to Gisele, but anyway.)
Out of sheer curiosity, I decided to stick around for the actual runway show, which was cutely arranged in “quarters,” complete with a cute whistle-blowing male model referee and a marching band duo walked the runway at “half-time.” The runway looks included: tight fitting midriff baring sweaters, pleather and puff-sleeved baby tees, embellished distressed cropped sweatshirts and even dresses—all jazzed up with a NFL logo or team name. Guess they got the memo on that whole vintage team jersey fashion trend. (Oh wait, those are BASKETBALL jerseys, oops. #sportsfail)
Important question: Will I be able to snag myself a blue New York Giants logo-emblazoned white body-con maxi-dress anytime soon? It would be a huge hit at my next beer-soaked NFL Sunday gathering in some sweaty bar in Murray Hill.
“Everything I did today is specifically for the runway,” Cavallari stated. “It’s not going to be available, so you won’t be able to buy this dress [gestures to her paneled body-con and presumably Chicago Bears-themed dress] to wear to the game unfortunately. There will be some looks that are inspired by the runway that will be available at Bloomingdale’s for a short time. But this was really fun because it’s just for the runway and I got to play it up and make it more high-end than you would see on some girl at a game.”
Oh Kristin. Never change.