Lacoste Spring 2014: The Sportif Sweet Spot

Saying that a Lacoste show is sporty is kind of like saying water is wet--the brand is built on a tennis legacy, after all. But this spring, thanks to creative director Felipe Oliveira Baptista, it was also a little bit sexy.
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Tyler McCall
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Saying that a Lacoste show is sporty is kind of like saying water is wet--the brand is built on a tennis legacy, after all. But this spring, thanks to creative director Felipe Oliveira Baptista, it was also a little bit sexy.
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Saying that a Lacoste show is sporty is kind of like saying water is wet--the brand is built on a tennis legacy, after all. But next spring, thanks to creative director Felipe Oliveira Baptista, it will also be a little bit sexy.

First, there was the color palette: The liner notes say that it's "Lacoste classics washed out by the white light of the summer sun." The result was very soft, diluted shades of blue, pink, and green. White piping sharpened up the otherwise soft looks; and matched the boxes stacked throughout the runway, which in turn referenced the white lines of (what else?) a tennis court.

The shapes felt pajama-esque--coats in lightweight fabrics were akin to bathrobes, and slinky organza inserts added a lingerie tone to womenswear.

But of course, Lacoste is first and foremost a sportswear company. Baseball caps and flat sneakers kept everything very easy. It's precisely the kind of effortless apparel every girl wants in her wardrobe come warmer weather.

Photos: IMAXtree