Being a luxury brand is apparently no longer enough for Louis Vuitton: Starting October 1, it’s all about “hyper-luxury.”
That’s the first day on the job for the French house’s latest (re-)hire, accessories designer Darren Spaziani–who, according to WWD, has been brought on to propel Louis Vuitton to an even higher level of exclusivity.
Spaziani previously worked with the label from 2004 to 2006. He’s also notably held positions at Balenciaga, Proenza Schouler, Tory Burch, and Diane von Furstenberg–so he’s certainly got a handle on the luxury market. During this second go-round with Vuitton, it’s believed that he’ll be designing “very high-end” leather goods for both men and women, to coincide with existing collections.
Vuitton executive vice president Delphine Arnault said that Spaziani is “already familiar with our house, and he will bring his modern vision and great professionalism to Louis Vuitton’s creations,” adding that “[he's] one of the most talented designers of his generation.”
WWD notes that, with the demand for luxury items cooling in many markets, Louis Vuitton is working overtime to distinguish itself from competitors–and bringing on Spaziani is a key element to that plan.
Could the answer to Vuitton’s declining sales be even higher pricing? We’ll have to wait and see… from a distance. Because there’s no way we could ever afford that sh-t.