Several designers, including Alexander Wang and DKNY, indulged in logomania for spring 2014–but per usual, Marc Jacobs is putting his own spin on the trend. Instead of branding his name across his models’ bods, it looks like ole’ MJ’s gone for a more classic look. Coca-Cola Classic, that is: The iconic red and white wave logo was emblazoned onto a sweatshirt worn by Georgia May Jagger at last night’s runway show.
Jacobs loves a good pop culture reference–both Mickey Mouse and Sponge Bob Squarepants have featured in past collections–and technically, as the current creative director and face of Diet Coke, he is still kinda promoting himself. And lest we forget, this isn’t the first time the designer has
possibly probably taken inspo from a canned beverage–remember that Arizona Green Tea-looking dress Rihanna wore for her Oprah interview? Yep–that was by Marc Jacobs.
Just how a sugary, bubbly soft drink figures into Jacobs’s dark and moody spring collection, we aren’t quite sure. Guess shipwrecked Victorian party girls need something to mix with their (yo, ho, ho, and a bottle of) rum…
So now the question is: Who wore it best? Georgia May Jagger or a can of Coca-Cola?