More Than 630K Watched New York Fashion Week Online

If you felt a little alone watching the spring shows on your home computer this fashion week, you were actually far from it: According to Mashable (via IMG and Rightster) more than 630,000 people tuned in to watch livestreaming runway shows this New York Fashion Week--59 collections in total--an approximately 50% increase from last season.
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If you felt a little alone watching the spring shows on your home computer this fashion week, you were actually far from it: According to Mashable (via IMG and Rightster) more than 630,000 people tuned in to watch livestreaming runway shows this New York Fashion Week--59 collections in total--an approximately 50% increase from last season.
Michael Kors. Photo: Getty

Michael Kors. Photo: Getty

If you felt a little alone watching the spring shows on your home computer this fashion week, you were actually far from it: According to Mashable (via IMG and Rightster) more than 630,000 people tuned in to watch livestreaming runway shows this New York Fashion Week--59 collections in total--an approximately 50% increase from last season. Viewing time was also up 40%, with fashion fans staying glued to their monitors for about 20 minutes each.

So which shows attracted the most viewers--around 15,600 on average? Michael Kors came out on top, but the rest of the list is a little more unexpected, with Nanette Lepore, Carmen Marc Valvo, Marissa Webb, and BCBG Max Azria all taking honors.

A major reason for the increases? Wider distribution: More than 195 online outlets (including this one!) were permitted to stream--and promote--the shows directly from their sites, making them more accessible to non fashion industry folk than ever.

But despite that massive increase in viewership, it was #NYFW's own fashionable lateness that kept the figures from growing more impressive, still: The total number of video views this season increased only 9%--to 918,000--due likely, in part, to the delayed start times of most shows. And compared to London Fashion Week, New York has still got a ways to go in terms of online viewership: Last February, Topshop's highly promoted fall collection's livestream reportedly attracted more than 4 million viewers.