If you felt a little alone watching the spring shows on your home computer this fashion week, you were actually far from it: According to Mashable (via IMG and Rightster) more than 630,000 people tuned in to watch livestreaming runway shows this New York Fashion Week–59 collections in total–an approximately 50% increase from last season. Viewing time was also up 40%, with fashion fans staying glued to their monitors for about 20 minutes each.
So which shows attracted the most viewers–around 15,600 on average? Michael Kors came out on top, but the rest of the list is a little more unexpected, with Nanette Lepore, Carmen Marc Valvo, Marissa Webb, and BCBG Max Azria all taking honors.
A major reason for the increases? Wider distribution: More than 195 online outlets (including this one!) were permitted to stream–and promote–the shows directly from their sites, making them more accessible to non fashion industry folk than ever.
But despite that massive increase in viewership, it was #NYFW’s own fashionable lateness that kept the figures from growing more impressive, still: The total number of video views this season increased only 9%–to 918,000–due likely, in part, to the delayed start times of most shows. And compared to London Fashion Week, New York has still got a ways to go in terms of online viewership: Last February, Topshop’s highly promoted fall collection‘s livestream reportedly attracted more than 4 million viewers.