MSGM Spring 2014: Feeling Beachy

It's all about Hawaiian prints and tricked out Tevas.
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Dhani Mau
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It's all about Hawaiian prints and tricked out Tevas.
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Unlike most of Milan's must-see designers, contemporary label MSGM's Massimo Giorgetti--a favorite among industry insiders--is a relative newcomer to the biz, and this was actually his first proper runway show. However, like those Italian power players, Giorgetti has a strong identity.

It's rooted in joyful, vivid mixed prints in hip, youthful silhouettes. He seems to have his finger on what looks good and is cool right now (No wonder he's stocked by the likes of Moda Operandi, My-Wardrobe and Opening Ceremony). This season was all about pinafores, embellished crop tops, Hawaiian prints and surprising textures. Oh, and Tevas.

If you plan on getting on board with the sporty/'ugly' sandal trend, we recommend doing it with Giorgetti's printed, embellished versions.

And while you're at it pick up one of the chevron stripe pinafore dresses to pair over a Hawaiian print blouse. A few looks, like that one, and others, with crisp button downs layered underneath, almost had preppy feel. But there were more relaxed looks as well, like knotted bra tops paired with loose-fitting high-waisted trousers, sarong-like dresses and skirts, and printed wide-leg pants.

Every piece had a lot of detail work, also typical of Italian designers, but Giorgetti actually allowed us to really see it. After the runway show, the models came back and stood atop boxes that were scattered throughout the venue, allowing us to get up close and take photos of everything at our leisure. The idea was just as cute and refreshing as the clothes themselves.

Photos: IMAXtree