We named Novis one of the 15 labels to watch this New York Fashion Week and after seeing designer Jordana Warmflash’s latest collection, we are even more confident in that decision.
While Warmflash’s last collection was filled with lovely, simple ’50s and ’60s-inspired dresses, she went in a more (mid-century) modern direction this time around, and showed a whole lot more than just dresses.
Geometric prints and linear shapes referenced mid-century modern furniture and architecture. Warmflash named Eames and Herman Miller as influences. Those influences were hard to miss, as were the beautiful, vivid colors. Greens, yellows and blues were the most prominent and made for one of the most cheerful presentations we’ve been to this week.
And while many of the looks were quite loud (yet wearable), it was the smaller details that really impressed us, like Warmflash’s use of “techy” fabrics like a slightly squishy yellow mesh “honeycomb” top, which was a lot more chic than it sounds, and an assortment of vests and dresses made of a printed teflon: totally waterproof and totally gorgeous.
The collection was “a bit of a departure,” as Warmflash put it, “in terms of a full collection.” It was certainly more varied and ambitious than her past efforts, and she pulled it off with aplomb.
Another result of her growth as a designer: celebrities wearing her clothes. We chatted up the adorable Morgan Saylor (aka Dana from Homeland), who told us she plans to wear the label to the Homeland red carpet premiere Monday. With a number of stunning dresses making us swoon at the presentation, we’re sure plenty more red carpet moments will follow.