Quelle surprise: Pieces from Phillip Lim for Target are already glutting eBay (over 7,000 results, at current count) even though the collection is barely a day old, and the next collaboration with Peter Pilotto has already been announced.
At this point, it’s hardly shocking that pieces landed on eBay before the collection even hit stores Sunday morning–as has become de rigeur, pieces presumably purchased at the launch party are listed for a hefty markup. (Dear fellow editors: Why? Why do you do this? Especially this time, because that checkout line was insane.) And then of course, there was that minor kink when a store in Georgia put items on shelves two weeks too early.
In fact, eBay promoted the fact that they had pieces from the collection early on mid-day Saturday:
Excited for the 3.1 Phillip Lim x Target collection launching tomorrow? Shop a few early items already on eBay! http://t.co/2JoDjPHLx6
— eBay Fashion (@eBay_Fashion) September 14, 2013
What’s interesting is that most of the Phillip Lim for Target collection is still available on the retailer’s website–for regular prices. So why are people still shilling out–at considerable markup–for the exact same items on eBay? One reason is the international market. Lim fans outside of the U.S. want to get their hands on the collection just as much as we do–but because Target does not ship internationally, nor does it have stores outside of North America, it’s significantly harder for them to do it. Die-hard fans are willing to pay a premium. Perhaps this is why partnering with Net-a-Porter for the Peter Pilotto collection is a great move–it gives Target an international platform to sell what typically would only be available to the US. This might cut down on the demand–and sky-rocketing prices–for the items on eBay next go around.
On the other hand, demand might be waning on its own. A quick search shows that items from past collections are still available for a lower price; there are over 800 Prabal Gurung for Target results, for example, many at or under retail.
Have you bought designer collaboration items on eBay? How much would you be willing to pay?