Preen showed this morning at the Natural History Museum, a venue they last used for spring/summer 2013. Perhaps this is why today’s collection felt more than a little reminiscent of seasons gone by.
Repetition of their previous shows was evident in the way they reworked the patchwork of last winter, and the colour blocked squares and cellophane fabric of last summer.
However they did add a more modern twist–digital patchwork was embedded with beautiful pencil sketches of flowers, and stretched across spaghetti strap sheer slip dresses. Thin, shiny parkas glinted in silver foil, imprinted with tree bark rings. Several editors fawned over the grey cashmere sweater with an open back , and there will certainly be a waiting list for the white sleeveless coat with a zip around the waist.
Dresses came with their usual origami folds and sharp asymmetric hems, mostly in white but brightened up by a few in fluorescent pink.
If anything, the show was a “best of” collection–a veritable, if unintended, reworking of their greatest hits. While the designers didn’t break new territory today, they do know what sells for them and use it to their best advantage.