Rihanna's Costume Designer Adam Selman Debuts Sexy Solo Collection

Adam Selman got his start designing costumes for the king and princess of pop (that would be Michael Jackson and Britney Spears), collaborated with Rihanna to design her collection for River Island, but it's only now that he's has decided to launch his own label. "It's a little overwhelming" he admits.
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Tyler McCall
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Adam Selman got his start designing costumes for the king and princess of pop (that would be Michael Jackson and Britney Spears), collaborated with Rihanna to design her collection for River Island, but it's only now that he's has decided to launch his own label. "It's a little overwhelming" he admits.
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Not many people can boast a pre-show crowd that merits no less than five door people managing entry at their very first fashion week presentation--but then, not many first timers have already dressed pop idols like Michael Jackson and Rihanna.

Adam Selman got his start designing costumes for the king and princess of pop (that would be Michael Jackson and Britney Spears) and has collaborated with Rihanna to design her collection for River Island, but it's only now that Selman has decided to launch his own label. He's generated enough buzz that his very first show brought out celebs like Natasha Lyonne and Amy Sedaris (who was snapping away with her camera) and major industry insiders like stylist Carlyne Cerf de Dudzeele.

It's a lot of hype for Selman to live up to. "It's a little overwhelming, I'm not going to lie," he told me during the presentation. "But it's also really gratifying to know that people are responding to my work, and that the team that I put together is the right team."

So, how was the collection? One word: Sexy. (Did we mention he designs for Rihanna?) Set up as though attendees were walking in on a Cosmo shoot right out of 1975--no accident, since Francesco Scavullo's Cosmo covers were a reference point--the presentation had a voyeuristic feel. Makeup artists were mid-prep, adding more crazy blue eyeshadow and over-the-top blush to every model as they swapped places with one another to shoot the collection, all set over a thumping soundtrack. It was pretty awesome--though it did make it rather difficult to see the clothes without elbowing your way through the crowd.

But Selman also appreciates that women aren't really like those Cosmo cover girls, so he took the feminine silks and used them to make hockey jersey-esque tops and loose shorts; similarly, swimwear with revealing cutouts was paired with boxer robes. Rihanna is obviously his muse; but he also cites Jen Brill, who serves as creative director, as an Adam Selman girl.

"I think it appeals to a lot of different women," he says hopefully.

Most designers dream of achieving the kind of things Selman already has achieved in his career. So what does he dream of doing next?

"I actually really want to do a J-Pop or a K-Pop group!" he tells me. "I've been dying to do something in Asia, I really respond that culture and the visuals."

Photos: Courtesy