Stefano Pilati Bucks Fashion Cycle with 'Seasonless' Debut Agnona Collection

Anticipation is high for Stefano Pilati's womenswear debut for Agnona, and the designer plans to unveil it in a pretty unconventional way.
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Anticipation is high for Stefano Pilati's womenswear debut for Agnona, and the designer plans to unveil it in a pretty unconventional way.
Imaxtree

Imaxtree

We saw Stefano Pilati's menswear debut for Ermenegildo Zegna during Men's Fashion Week in Milan earlier this year; but those waiting for more womenswear from the former YSL creative director won't have to wait too much longer.

This week, we received an invite to view his first collection for Agnona (the womenswear counterpart to Zegna) at the brand's new Milan boutique during Milan Fashion Week. They're calling it "Collezione 0" and according to WWD, it will be a seasonless collection available for purchase on the spot. Pilati is the second big-name designer, after Tamara Mellon, to announce a sales plan that will allow customers to purchase items as soon as they debut. Maybe this is proof the out-of-whack fashion cycle is actually changing...

A spokesperson also told the trade that Pilati had a hand in the store's design, calling it "part pop-up, part new concept and part work-in-progress." He also plans to add new product categories.

Pilati's first menswear collection for the label, which also included a selection of higher end "couture" pieces, was pretty unanimously deemed a strong debut, so expectations are high for his womenswear; though, it sounds like he's going in a more low-key direction with it, perhaps because the womenswear line is less widely known and established.

Still, it will interesting to see the brand take shape under Pilati's control.