The CFDA and Google Team Up to Create an Innovative New E-Commerce Platform

Well, this is kinda cool. Thanks to new-fangled technology via Google and the fashion-y peeps at the CFDA, you can hang out with Diane von Furstenberg (the person) and shop Diane von Furstenberg (the fashion line) simultaneously. What? But how?
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Well, this is kinda cool. Thanks to new-fangled technology via Google and the fashion-y peeps at the CFDA, you can hang out with Diane von Furstenberg (the person) and shop Diane von Furstenberg (the fashion line) simultaneously. What? But how?
Photo: Getty Images

Photo: Getty Images

Well, this is kinda cool. Thanks to new-fangled technology via Google and the fashion-y peeps at the CFDA, you can hang out with Diane von Furstenberg (the person) and shop Diane von Furstenberg (the fashion line) simultaneously. What? But how?

Here's the deal: The CFDA and Google collaborated on a Google+ Hangouts on Air app that allows you to engage in the usual Google+ virtual "hang out," but with an e-commerce component. So while you're peppering the CFDA president with all those burning questions, you can shop as many printed wrap dresses and cute handbags as you want alongside a handy interactive sidebar. (Demo below.)

The first fashion-meets-tech event goes down at 8pm ET on Thursday, October 3. Additional CFDA members/designers to follow DVF include Marcus Wainwright and David Neville of Rag & Bone, Rebecca Minkoff, and Rachel Zoe, so get those questions and credit cards prepped.