We almost thought we were going to miss Topshop Unique (shows here in London can be far apart–and some big triathlon here has made traffic a bitch), but when we heard Kate Moss hadn’t yet arrived either, we knew we were safe.
Sir Phillip Green pal Moss wasn’t the only heavyweight there–Anna Wintour added some legitimate old school fashion cred to the otherwise London cool kid-filled front row, including Daisy Lowe, Pixie Geldof, et al. There were also some big name models in the show–Jourdan Dunn and Cara Delevingne, who possibly caused more of a frenzy outside the show venue than any of the aforementioned.
Speaking of which, Topshop has its own venue at London Fashion Week, which includes a café, and showcases other emerging British designers throughout the week. It also boasts one of the most watched livestreams, which they had clearly put a lot of thought into: a video camera was fancily affixed to some automated machinery that made it glide on the ceiling back and forth along the runway, if that makes sense. It was really cool!
All of this is a testament to what a powerhouse Topshop is as a brand. But for such a retail-focused entity, it certainly wasn’t playing things all that safe with this Unique collection.
Topshop took last season’s ’90s-inspired looks in a more carefree, unconventional direction for a collection inspired by “where the wild heady days and endless freedom of summer see the days and nights all roll into one.” A geometric print featured heavily–on silk shorts paired with a green suede peplum halter, for instance, or on a cropped blouse paired with purple wide-leg pants. Jourdan Dunn sported a peplum halter paired with a long skirt that had the appearance of being bunched. A few slinky slip dresses looked equally difficult to pull off (unless you’re a model), and vaguely reminiscent of a post-’90s/early aughts style we hoped would never return. The disheveled hair and makeup (one model had mascara running down her cheek) added to the overall messy vibe.
Those looks were followed by a series of cleaner cream-colored pieces that felt more fresh, maybe just for their lack of color. A cream fringed poncho and a white floor-length jumpsuit were possibly our favorite looks from the collection.