Talk about a hit reality show waiting to happen: Two society doyens–who both happen to be named Veronica (Miele and Swanson respectively)–marry two “brothers Beard” (nephews of famed photog, Peter) and become “Twins-in-law.” One comes from a finance background, the other from 7th Avenue-honed fashion training, so launching a brand inspired by their glamorous lifestyles is a no-brainer. Fast forward a few seasons (on Bravo, E!, or Vh1) and they’ve got a thriving business built on dressing women Monday-through-Friday in the sort of sharp and sexy separates that carry over into weekend evenings. It’s made us–and countless well-heeled ladies on both coasts–fans of the “Beauties Beard.”
This season, the Veronicas shook things up a bit, going in a decidedly more casual direction as a result of their current fascination with all things ’80s–though thankfully, their foray into graffiti, head-to-toe denim, and op-prints didn’t go the way of a Saved by The Bell season finale. Rather, the belted trenches in banana-yellow, moto-closure mini-dresses, and floral-printed, popover tops they offered at their West Village presentation maintained the Beard gals’ lady-refinement while still chasing that “me-decade” exuberance; think ’80s color via ’50s/’60s shapes in a slightly B52s “Love Shack” kinda way. Swanson-Beard shared that Aussie girl group Banarama’s fun, flashy look was on her mind as the duo dreamt up this collection of clothes that make you wanna take to an equatorial dance floor. Mission accomplished: The ultimate, warm-weather-glam-gal wardrobe they created serves as yet another reason not to miss the episode of “Keeping up with the Beards” when the gals take a “getaway”!