On Thursday, Neiman Marcus added two 3D-printed products to its online catalog: a $295 necklace with an engravable heart pendant (pictured left), and a small, stainless steel desk sculpture, priced at $395. Neiman Marcus isn’t actually carrying the products in its warehouse: Rather, when customers place an order, they’ll be printed and shipped by Shapeways, a platform and marketplace for 3D-printed products that operates a factory out of Long Island City, New York. Customers are guaranteed to receive their orders within three weeks.
A spokesperson for Neiman Marcus tells us that Gerard Barnes, chief merchant of Neiman Marcus Direct, was largely responsible for bringing the partnership to life. What he initially found appealing about Shapeways was the opportunity to offer something “cutting edge, yet fashionable,” he says. He adds that the “on demand” nature of 3D-printed products is also an attraction, no doubt because it frees Neiman Marcus from having to take on the risk of purchasing and holding inventory, as products are made only after they’re ordered.