Scent Story: “Natural essential oils are a nice way to do your own bespoke thing. My main view on natural is that I know what materials I’m buying and where they come from. A big part of my investment is buying stuff that’s good for the world. [Perfumery] is real expression,” said Joya’s founder, Frederick Bouchardy. “It’s making stuff that’s not supposed to be on trend. I actually think it’s very easy to make a good scent. I want to make something iconic–someone’s signature scent.”
Smells Like: The top notes open with a strong citrus-grass blend of grapefruit and cypress. It dries into heart notes of rose bulgar, ginger and orange blossom, finally settling into cedarwood and amber.