Chanel Resurrects Marilyn Monroe for New No. 5 Campaign

No word on whether she'll be making appearances to promote her new gig.
Avatar:
Nora Crotty
Author:
Publish date:
Social count:
591
No word on whether she'll be making appearances to promote her new gig.
Photo: Michael Ochs Archives / Getty Images via Courtesy

Photo: Michael Ochs Archives / Getty Images via Courtesy

Chanel is going in a decidedly more dead direction for its upcoming Chanel No. 5 campaign, enlisting none other than Marilyn Monroe as the face of the classic fragrance.

In a press release sent out this afternoon, Chanel describes the late cinema icon as "the most desirable woman of the 20th century," citing Monroe's famous remark from 1952--that she wore nothing to bed but Chanel No. 5--as the incentive for choosing her to front the campaign. The French house recently unearthed a recording from 1960 of Monroe "spontaneously" confirming the quote in an interview with Marie Claire.

"You know, they ask me questions," she explains in the audio. "Just an example: ‘What do you wear to bed ? A pajama top? The bottoms of the pajamas? A nightgown?’ So I said, ‘Chanel No. 5,’ because it’s the truth... And yet, I don’t want to say ‘nude’. But it’s the truth!"

The print and TV ads are set to roll out this fall. Monroe's career has been on fire lately; aside from Chanel, she's appeared in campaigns for Dior and Sexy Hair, collaborated on a MAC capsule collection, and designed a clothing line for Macy's. Also, she died 51 years ago. No word on whether Monroe will be making appearances to promote her new gig. Heh.

Perhaps Brad Pitt was just a little too, oh, I don't know... alive?... to sign back on for a second year.