From a PR standpoint, Hedi Slimane has made quite a few missteps since he started as creative director at Saint Laurent in 2012—the first of which arguably being that he changed the name of the ready-to-wear line. In his short tenure, he’s already lashed out publicly against Cathy Horyn, and most recently, cut all ties with Parisian boutique Colette.
Something he is doing right? Selling clothes.
The grunge-inspired Fall 2013 collection for Saint Laurent was one of the most critically-panned shows of the season, with the biggest complaint being that the clothes didn’t look nearly as luxe, sophisticated, and high-quality as what we’ve come to expect from the French house.
Now, the infamous collection is rolling into stores, and retailers are blowing through their stock. The most popular piece so far seems to be the $1,290 star cardigan, which is already sold out at Barneys, Net-A-Porter, and Saks Fifth Avenue. The Kurt Cobain-esque buffalo check sweaters on Net-A-Porter—both of which retail for well over $1,000—are out of stock as well, and we’re betting that the babydoll dresses will be the next to go.
While the way that Slimane severed Saint Laurent’s long-standing relationship with Colette was childish at best, it seems to us that he can afford the loss of their six-figure account. His first collection for the label sold like hotcakes, too, so say what you will about Mr. Slimane, but he’s probably not going anywhere fast.