If we weren’t already jonesing for the Isabel Marant x H&M collection, we most definitely are now. First, over 70 pages of the lookbook were leaked online (oopsies), but now H&M officially released the first image from the campaign, which stars none other Daria Werbowy, who also models for mainline Isabel Marant.
The fast fashion brand took the campaign’s release into its own hands–or own Twitter, rather, by releasing an exclusive image yesterday, announcing:
You’re in for a treat! See the exclusive #HMIsabelMarant image with #DariaWerbowy.
Werbowy is looking very Marant-ish in a looped-yarn chunky knit layered over a luxe sweatshirt and heathered tee, plus matching nose and earring hoops that totally say #Rebel.
Considering that big names Milla Jovovich, Lou Doillon, Alek Wek, and Malgosia Bela were already spotted in the leaked lookbook, the inclusion of Werbowy in the ad campaign might be a harbinger of even more supermodels involved with the Marant x H&M roll-out (or perhaps Marant is just staying loyal to her usual campaign star). Imagine what the launch party will be like.
We can hardly wait, but in the meantime, we’re happy obsess over these lookbook and campaign pics until November 14.