Kering Launches the Latest Commerce-Driven Digital Magazine

Is the Internet ready for another commerce-driven online magazine? Kering hopes so: The luxury brand conglomerate, formerly named PPR, has just released its first digital-only publication called K Magazine.
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Is the Internet ready for another commerce-driven online magazine? Kering hopes so: The luxury brand conglomerate, formerly named PPR, has just released its first digital-only publication called K Magazine.
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Is the Internet ready for another commerce-driven online magazine? Kering hopes so: The luxury brand conglomerate, formerly named PPR, has just released its first digital-only publication called K Magazine.

K will be published in both English and French on a weekly basis, and according to WWD, it aims to take a very editorial approach, with lifestyle features that aren't entirely limited to news stories about Kering and its brands. The current issue features profiles on Galliera Palace's fashion museum director Olivier Saillard, Boucheron's Pierre Bouissou, pro skateboarder Remy Stratton, and Korean fashion designer Jin Kay. The next issue, due out October 14th, will include an interview with Vogue Italia EIC and Kering collaborator Franca Sozzani.

"Each week we will be bringing you news and views in the shape of interviews, profiles, features, images and film from guest commentators and internal figures," reads K's 'welcome' lander. "They’ll have something sparkling to say about the arts, fashion, lifestyle, luxury, sports and creativity." It sounds to us like this project could be Kering's answer to NOWNESS, which is the LVMH-owned digital platform that posts daily original content by creatives and contributors across many categories, including art, fashion, travel, and food.

Considering the powerhouse brands currently at Kering's disposal—including Gucci, Alexander McQueen, and the always buzzy Saint Laurent and Christopher Kane—we'll certainly be bookmarking this one.